Grow a healthy business on purpose
Get unstuck and get growing.
Practical and proven business coaching and resources to help you build a better business.
Achieve your highest priorities
Overcome roadblocks to growth
Fulfull your team's potential
Things not working as well as you know they should?
Slowing growth
The revenue or profit growth is just not what it used to be - nor what it needs to be.
Inefficiencies
Your team is struggling to find efficient processes to get their best work done the best way.
Uncertainty
There seem to be barriers holding you back, but it's difficult to pinpoint exactly where the problems are. Choosing among a variety of "good" initiatives seems disjointed and unfocused.
People problems
Hiring, training, and retention of high-quality people is a challenge. Staff hasn't fully embraced your initiatives and goals. Employees aren't aligned with leadership and/or each other.
It's time for a change.
New eyes, fresh knowledge, and a healthy dose of accountability can reveal hidden barriers and loosen up the sticking points.
And all with a non-judgmental, experienced coach by your side.
Flexible
Get the coaching and consulting that's the best fit for your needs. Statio is positioned to create a pathway of learning and accountability custom-built for your unique situation.
Action oriented
Not "theory" and not simply "business therapy", this is coaching that is doable, tangible and applicable to your daily experience of improving company performance. It's a flexible curriculum with real learning and application.
Proven
The principles in this coaching framework have taken well-known businesses from start-up to double-digit growth. These are simple, proven concepts and tools that work consistently for every leader in any industry.
It's easy to get the guidance you want.
Chat with Craig
Tell me what's going on. Tell me what you'd like to see happen. I'll suggest options to get the guidance you need.
Dig in
Join a monthly gathering of fellow business leaders, take your team through one or a series of workshops, or receive team or one-on-one coaching. You'll receive training, accountability, resources, advice, and encouragement to overcome what's "stuck" and move forward with confidence. And you'll have fun doing it!
Lead your business to new successes
With these proven resources and training in your tool belt, and a personal guide by your side, you'll have renewed skills, confidence, and enthusiasm to lead your team to the growth and vibrance you envision.
Courses and Coaching
I am proud to be a Certified Business Made Simple Coach. I use this proven curriculum, developed to take StoryBrand from a startup to eight figures in revenue in a few short years, to guide business leaders and teams through the critical thought processes and skillsets for healthy growth and sustainability.
Mission
What is your "why"? What is your greater purpose for your team to rally around? This becomes your North Star to guide your decision making.
Living your mission keeps you and your team on track, provides guardrails against distractions and serves as a measure of success as you grow.
Leadership
Does everyone on your team know what leadership expects? And vice versa? What kind of leader does your team need to stay on course, engaged, and productive?
The leaders drive the train. Are all of your people on board?
Strategy
What's the plan to make your mission a reality? What initiatives will move your team toward the destination? Will your plan survive future disruptions?
The strategy will guide you on your path to success.
Messaging
How do you communicate what you do and how you make your customers' lives better? Are your words, both written and spoken, all about your brand or all about your customer?
Your message is the reason people initially become customers.
Communication
Is your team fully bought in to your mission, strategy, and initiatives? Do they know how to navigate disagreements? Communication is the key to a culture of innovation, teamwork, positivity, and productivity.
Internal communication is the reason your employees get on board the train and stoke the fire to push forward.
Sales
Is your sales team making their numbers? How is the handoff between marketing and sales working? Does your sales team have a consistent message and motivation to hustle and bring in new business?
Your sales team is your face to face ambassador to both attain and retain customers.
Negotiation
Most people hate negotiating and have no idea how to learn negotiation skills without wrecking a deal. But negotiation can be a positive experience that leaves both parties feeling strong, positive, and pleased with the outcome. In fact, the secret sauce to negotiation is many of the same communication skills we use for internal communication and marketing communication.
Negotiation is the art and science of coming to agreement on the best possible outcome for both of you together.
Marketing
Is your marketing strategic, focused, and measurable? Do you have a detailed picture of your ideal customer and what their buying triggers are? Is your marketing investment providing consistent, high quality leads to your sales team?
Marketing is the face and voice of your brand in the marketplace.
Productivity
Productivity is not just a function of process and time management, and it's not just about what you do at the office. Productivity is really about the larger question of "Where am I going in life and how am I going to get there?" Personal vision casting, planning, and forming habits around those plans leads to greater productivity in all areas of life - especially at work.
Productivity is prioritizing and accomplishing the most important items.
